TransformationPlots

class pymc_marketing.mmm.plotting.transformations.TransformationPlots(data)

Channel transformation plots (saturation scatter and curves).

Parameters:

dataMMMIDataWrapper

Validated wrapper around the fitted model’s InferenceData.

Methods

TransformationPlots.__init__(data)
TransformationPlots.saturation_curves(curves)	Overlay saturation curves with posterior sample lines and HDI bands.
TransformationPlots.saturation_scatterplot([...])	Scatter plot of channel spend/data vs. mean channel contributions.